Santa Cruz, CA Local Market Overview (Oct 2026)
Whether you are liquidating broken 14k gold chains, inherited estate rings, 22k/24k gold bullion coins, or GIA-graded loose diamonds in Santa Cruz, California, payout percentages vary dramatically between street-level pawn brokers and established fine jewelers along 41st Ave, 17th Ave, 111 Dakota Ave, 401 Ingalls St. Across our directory's 28 verified showrooms in Santa Cruz (708 combined client reviews, 4.5★ average), reputable local jewelers typically pay 75% to 85% of live LBMA melt value for karat scrap gold and up to 90%–95% for hallmarked 24k bullion.
For weekend appraisals and immediate cash settlements in Santa Cruz, 16 local showrooms operate on Saturdays and 11 open on Sundays. Leading local buyers include Anatometal Inc, Super Silver, JG Beaded Jewelry. Always weigh your items in grams at home first and compare at least two written verbal quotes before signing a bill of sale.
Verified Showrooms in Santa Cruz, CA
#1 Verified Santa Cruz Specialist
⭐ 4.8 (35 reviews)
AN
📍 401 Ingalls St, Santa Cruz, CA 95060, USA
Anatometal Inc is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#2 Verified Santa Cruz Specialist
⭐ 4.7 (45 reviews)
SU
📍 1301 Pacific Ave, Santa Cruz, CA 95060, USA
Super Silver is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#3 Verified Santa Cruz Specialist
⭐ 4.7 (44 reviews)
JG
📍 Spring Box Trail, Santa Cruz, CA 95060, USA
JG Beaded Jewelry is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#4 Verified Santa Cruz Specialist
⭐ 4.8 (28 reviews)
ZE
📍 815 41st Ave, Santa Cruz, CA 95062, USA
Zen Island is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#5 Verified Santa Cruz Specialist
⭐ 4.8 (27 reviews)
KA
📍 111 Dakota Ave, Santa Cruz, CA 95060, USA
Kate Nolan Jewelry is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#6 Verified Santa Cruz Specialist
⭐ 4.7 (37 reviews)
ID
📍 720 Soquel Ave, Santa Cruz, CA 95062, USA
Ideal Jewelry is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#7 Verified Santa Cruz Specialist
⭐ 4.8 (18 reviews)
HO
📍 22594 E Cliff Dr, Santa Cruz, CA 95062, USA
Hollinga Bouke Jewelry Design is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#8 Verified Santa Cruz Specialist
⭐ 4.5 (54 reviews)
CO
📍 43, 303 Potrero St UNIT 104, Santa Cruz, CA 95060, USA
Coco Loco Jewelry is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#9 Verified Santa Cruz Specialist
⭐ 4.8 (17 reviews)
VA
📍 1537 Pacific Ave, Santa Cruz, CA 95060, USA
Variance is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#10 Verified Santa Cruz Specialist
⭐ 4.6 (39 reviews)
GE
📍 129 River St S, Santa Cruz, CA 95060, USA
Gembrokers is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#11 Verified Santa Cruz Specialist
⭐ 4.7 (17 reviews)
WO
📍 835 Front St, Santa Cruz, CA 95060, USA
World of Stones and Mystics is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#12 Verified Santa Cruz Specialist
⭐ 4.7 (12 reviews)
SE
📍 747 41st Ave, Santa Cruz, CA 95062, USA
Seabright Metalworks is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#13 Verified Santa Cruz Specialist
⭐ 4.4 (47 reviews)
DE
📍 1320 Pacific Ave, Santa Cruz, CA 95060, USA
Dell Williams Jewelers is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#14 Verified Santa Cruz Specialist
⭐ 4.6 (16 reviews)
PL
📍 980 17th Ave, Santa Cruz, CA 95062, USA
Discover Pleasure Point Jewelers in Santa Cruz, CA Located at 980 17th Ave, Santa Cruz, CA 95062, USA , Pleasure Point Jewelers is more than just a jewelry store; it's a hidden gem in the heart of Santa Cruz. With an inviting atmosphere and a carefully curated selection of jewelry, this locally owned establishment is the perfect destination for anyone seeking stunning pieces, whether for a special occasion or everyday elegance. 💎 As you step inside, you'll be greeted by a warm and cozy ambiance that makes shopping a delightful experience.
Custom DesignJewelry RepairsAppraisals
#15 Verified Santa Cruz Specialist
⭐ 4.6 (16 reviews)
AN
📍 302 Emeline Ave, Santa Cruz, CA 95060, USA
Angela Blessing is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#16 Verified Santa Cruz Specialist
⭐ 4.6 (9 reviews)
OR
📍 1717 Seabright Ave, Santa Cruz, CA 95062, USA
Origin is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#17 Verified Santa Cruz Specialist
⭐ 4.5 (20 reviews)
FL
📍 853 41st Ave, Santa Cruz, CA 95062, USA
Flying Lizard Design is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#18 Verified Santa Cruz Specialist
⭐ 4.5 (18 reviews)
BY
📍 1532 Pacific Ave, Santa Cruz, CA 95060, USA
Byzantine Jewelry is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation
#19 Verified Santa Cruz Specialist
⭐ 4.3 (27 reviews)
SP
📍 399-301 Trescony St, Santa Cruz, CA 95060, USA
Discover Sparkle Down With Mindy Brown in Santa Cruz If you're searching for a hidden gem in the bustling city of Santa Cruz, look no further than Sparkle Down With Mindy Brown . Conveniently located at 399-301 Trescony St, Santa Cruz, CA 95060, USA , this elegant jewelry store offers an exquisite collection of jewelry that is sure to captivate your heart. From timeless diamond rings to the latest statement necklaces, Sparkle Down caters to every style and occasion.
Custom DesignJewelry RepairsAppraisals
#20 Verified Santa Cruz Specialist
⭐ 4.4 (10 reviews)
CA
📍 610 King St, Santa Cruz, CA 95060, USA
Carol Kent Studios is an esteemed jewelry showroom and custom design studio in Santa Cruz. Offering fine handcrafted jewelry, diamond collections, and master artisan craftsmanship.
Fine JewelryCustom Consultation